To Our Community,
Doing good, thanks to good people like you.
Through the generosity of our donors, the dedication of our team, and the trust of those we serve, we’ve made remarkable strides in transforming lives. Whether it was through providing essential job training or creating pathways for people with barriers to find meaningful employment, our mission remained at the heart of every effort.
This year, we celebrated milestones that speak to the profound impact of collaboration. Thousands of individuals bettered their lives through our job training and employment services. And countless families benefited from the lifechanging support that stems from your unwavering belief in our mission. We have been diligently working toward opening the Melrose Plaza project in Roanoke. As promised, the first pillar of this project opened in November with the Market on Melrose. This momentous effort ended the existence of a food desert that was in existence for more than 40 years!
The success of 2024 is a testament to what we can achieve when we come together with a shared vision. As we move forward, our commitment remains steadfast— to foster independence, dignity, and opportunity for all.
Thank you for being part of this journey.

Chair, Board of Directors

Community Impact
20,727
Individuals Served in 2024
10,126
Services Provided by
My Career Advisor
108
People Placed into Competitive Employment

36 Stores & Donation Centers and 5 E-Commerce Storefronts

930,336
Donations
Made

$46.1 MILLION
Sales in Store Purchases

195,336
E-Commerce Orders

$392,007
Round-Up Dollars Donated

$2.3 MILLION
Sales Tax Generated


VISION
Eliminate Poverty
MISSION
Empower Individuals. Strengthen Families. Inspire Communities.
PURPOSE
Through the work of Goodwill, people will have the opportunity to achieve their greatest potential.